The aims of Amala Bharatam Campaign
- To embrace new practical initiatives to clean India, promote health through hygiene, sort garbage, and properly dispose of waste.
- To make people more aware of the need to maintain environmental cleanliness.
Maintaining cleanliness and thus safeguarding health are, as far as every Indian is concerned, a duty to our motherland; necessary for a harmonious relation between humanity and nature; and an unavoidable obligation to the coming generation. As far as every human being is concerned, it is his or her personal dharma or duty. Through its large-scale efforts at environmental cleanliness and social hygiene, the MAM aims to bring about a clean India.