Each year on Amma’s birthday, Mata Amritanandamayi Math inaugurates new charities, expands existing ones and releases a number of new publications. There was a formal public function for this as part of the birthday celebrations.
Many dignitaries were there for the function. They include: His Excellency Sri. K. Sankaranarayanan, the Governor of Maharashtra; Sri. Vilasrao Deshmukh, Honourable Union Minister for Science & Technology and Earth Sciences; Sri. K.C. Venugopal, Honourable Union Minister of State for Power; Sri. Vishnupada Rai, MP, Andaman Islands; Sri. N. Peethambara Kurup, MP, Kollam; Philipose Mar Chrysostam, the senior Metropolitan Bishop of the Mar Thoma Church; Swami Prakashananda, Head of Sivagiri Ashram; Swami Pranavananda Teerthapada, Head of Panmana Ashram; Sheikh Aly N’Daw, the President of the International Sufi School in Senegal; Sri. M.P. Veerendrakumar, Managing Director of Mathrubhumi; and Sri. O. Rajagopal, former minister, amongst others.
Swami Amritaswarupananda formally welcomed all of them.
“For most people, birthdays are a holiday—a day we stop everything and allow the world to worship us. We become ‘king for a day.’ Our spouse and children do special things for us. We get presents. A feast is prepared. Perhaps we don’t even go to work. We stay home and relax. Very often, if someone asks us to help them on this day, we say, ‘Please, not today. It’s my birthday.’ But for Amma, this is yet another day to selflessly serve the world, just as she does seven every other day.” said in his welcome speech.
The Vidyamritam Scholarship Program, was also extended. Sri. Vilasrao Deshmukh distributed the scholarships to 25 students, representing the 5,000 new beneficiaries.